VIOLET’S WORLD - Femke van der Hulst

"In an imagined world I would float around from place to place, and not care where I am or who I see and who sees me."

Violet’s World explored the idea of existing without attachment — moving freely between spaces, unconcerned with perception or judgement. In collaboration with Tabitha Easterbrook, the casting process became central to expressing this sense of ease and emotional distance.

The model was selected for her ability to convey a quiet detachment — someone who could appear present, yet not fully anchored. Rather than projecting outward or engaging directly with the viewer, her energy felt inward and self-contained, aligning with the concept of drifting between places unnoticed.

Creative Direction: Tabitha Easterbrook
Photography: Ethan Duck
CD Assistant: Eliza Easterbrook
Casting: Femke van der Hulst
Talent: Danae Panayiotou
Photography Assistant: Pauliina Pitkanen

For Damned if you do, Damned if you don’t

"In an imagined world I would float around from place to place, and not care where I am or who I see and who sees me."

Violet’s World explored the idea of existing without attachment — moving freely between spaces, unconcerned with perception or judgement. In collaboration with Tabitha Easterbrook, the casting process became central to expressing this sense of ease and emotional distance.

Creative Direction

Casting

Production